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How Brands Can Find E-Commerce Opportunities in Moments of Crisis
Share on: From the things you see in the news and on social media, a question lingers on everyone’s mind: “When will this be over?” We can’t tell for sure when, but COVID-19 will eventually pass....
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What Coronavirus Can Teach Us About the News Media and Fear-Based Marketing
Share on: There has been a tonne of headlines declaring Coronavirus as a Global Health Emergency but all of those are not reasons to panic and we are going to talk about it. News critics and consumers...
View Article5 trademark protection tips for startups
Share on: Developing a protective IP strategy is critical for new companies. Maximising the value of a trademark is especially important for startups which have modest budgets. More importantly,...
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Business in the time of coronavirus: how to stay ahead
Share on: Conducting business in the pandemic is suddenly a challenge as we have to go remote almost overnight! However, see this as an opportunity to test our capabilities to work away from the...
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The Power of Intellectual Property amidst Covid-19
Share on: The Covid-19 pandemic has created health and economic crises globally, inflicting adverse long-term repercussions on the lives and livelihood of individuals. Businesses that are hit the...
View ArticleThe top 3 trademark mistakes startups make
Share on: Building a brand requires grit and hard work. In reality, your brand name and logo are of utmost importance. Legally securing your chosen trademark is perhaps the best thing you can do...
View ArticleDear Foreign Franchisors, Have You Registered With The Registrar?
A Common Legal Issue Section 54(1) of Malaysian Franchise Act 1998 (Amendment) 2020 says that foreign franchisors who intend to or are interested to sell their franchise business in Malaysia MUST be...
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The complete checklist for starting your small business in Singapore
If you’re looking to start a small business in Singapore, a checklist will prove invaluable to keep track of all you need to do, and when. After all, there are numerous tasks to look into as a fresh...
View ArticleThe Importance of Intellectual Property in Economic Development
Share on: The K-economy Malaysia is emerging with a “new” notion of workplace literacy, taking the form of what is called a knowledge-driven economy or k-economy. This means that employees no longer...
View ArticleHow To Start A Franchise Business In Malaysia: A Step-By-Step Guide
Share on: How do big brands like Old Town White Coffee and Secret Recipe have such a widespread presence in the country? Franchising is a methodical collaborative business structure that allows stores...
View ArticleWhat You Must Look for Before Buying Any Franchise
Share on: Buying a franchise is a smart move if you want to become an entrepreneur without the hassle of creating a business from scratch. Franchise chains – unlike brand-new businesses -have shown...
View ArticleHow to Turn Your Business into a Franchise Successfully
Share on: With the widespread emphasis on COVID vaccination, we can finally say that we see a little light at the end of the tunnel. Even so, expanding a business on the tail of a global pandemic seems...
View Article6 Franchising Mistakes to Avoid When Starting a New Franchise
Share on: The great thing about franchising is that someone else has already gone through all the most difficult parts about establishing a business for you. However, this could also easily bring about...
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Who Owns Penang Street Arts’ Intellectual Property?
And How Banksy Lost Trademark Applications for His Own Artworks We’ve all seen these artworks adorning the backdrops of our friends’ and family’s Instagram photos, even our own. Street art is a visual...
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The IKEA Franchise: How Did a Furniture Store Become Synonymous with Sweden
How much do you know about Sweden? Being a South-East Asian so far away from Europe, chances are, you may not have the exposure to know too much about the intricacies and culture of each and every...
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2022 is the perfect time to start your gym franchise
This is the time of year when Malaysians would ordinarily be spiking memberships at their local gyms, and replacing the carbs in their kitchens with quinoa. As 2022 kicks off, it seems that one more...
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Can Patent-Free Ever be the Better Decision?
In a typical patent filing, we want patent protections to secure our intellectual property such as ideas and inventions stemming from our self-funded R&D efforts. Filing patents isn’t always a...
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Does Instagram own your photos: Breaking down Instagram’s Copyright terms for...
A copyright sounds like something serious and legal, reserved only for artists. But, the matter of fact is, every single one of us owns a copyright to many things in our daily lives, namely our...
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“Frank Sinatra” Sings A New Song After Death With Deepfake Audio
Copyright issues in AI-generated music Image Source: The Guardian “It’s Christmas time! It’s hot tub time!” sings Frank Sinatra. At least, it sounds like him. The song, ‘Hot Tub Time’, is the outcome...
View ArticleThe Importance of Intellectual Property in Economic Development
Share on: The K-economy Malaysia is emerging with a “new” notion of workplace literacy, taking the form of what is called a knowledge-driven economy or k-economy. This means that employees no longer...
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